Final user-centered information architecture

Original navigation on website 

Card Sorting Study
Card sorting was used to understand user's mental model of the content. A pre-study questionnaire helped uncover their word choices and terminology. 

Card sort results diagram which shows level of agreement

Similarity matrix showing relationship between content

Users had a very low level of topic knowledge. Some users understood product names and wanted to navigate by them, while others need more information. Therefore, I designed the navigation structure to allow for "eyebrow headlines" that explain the different offerings.

Navigation wireframe

Role: Senior UX Designer & Researcher
Skills: Card Sorting, Information Architecture, Wireframing

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