Final user-centered information architecture
Original navigation on website
Card Sorting Study
Card sorting was used to understand user's mental model of the content. A pre-study questionnaire helped uncover their word choices and terminology.
Card sort results diagram which shows level of agreement
Similarity matrix showing relationship between content
Results
Users had a very low level of topic knowledge. Some users understood product names and wanted to navigate by them, while others need more information. Therefore, I designed the navigation structure to allow for "eyebrow headlines" that explain the different offerings.
Navigation wireframe
Role: Senior UX Designer & Researcher
Skills: Card Sorting, Information Architecture, Wireframing
